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assure

Pronunciation: /əˈʃʊə, əˈʃɔː/
Translate assure | into French | into German | into Italian | into Spanish
Definition of assure

verb

  • 1 [reporting verb] tell someone something positively to dispel any doubts: [with object and clause]:Tony assured me that there was a supermarket in the village [with object and direct speech]:‘I quite understand,’ Mrs Lewis assured her [with object]:they assured him of their full confidence
  • (assure oneself) make sure of something:she assured herself that he was asleep
  • 2 [with object] make (something) certain to happen:victory was now assured [with clause]:their influence assured that the report would be tough
  • (be assured of) be certain to get:you would be assured of a welcome
  • 3chiefly British cover (a life) by assurance: we guarantee to assure your life
  • secure the future payment of (an amount) with insurance: the sum assured can be paid as a lump sum

Derivatives

assurer

noun

Origin:

late Middle English: from Old French assurer, based on Latin ad- 'to' (expressing change) + securus (see secure)

assure in other Oxford dictionaries

Definition of assure in the US English dictionary

Nearby words

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