narrowcast
Syllabification: (nar·row·cast)
Pronunciation: /ˈnarōˌkast/
Definition of narrowcast
verb ( past and past participle narrowcast or narrowcasted)
- transmit a television program, especially by cable, or otherwise disseminate information, to a comparatively small audience defined by special interest or geographical location:the channel is licensed to narrowcast only to nondomestic outlets (as noun narrowcasting)one journal has avoided the narrowcasting that seems to enslave so many mainstream magazines
noun
Origin:
1930s: back-formation from narrowcasting, on the pattern of broadcasting