conversion

noun

• 1the act or an instance of converting or the process of being converted:the conversion of food into body tissues
• the fact of changing one’s religion or beliefs or the action of persuading someone else to change theirs:my conversion to the Catholic faith
• Christian Theology repentance and change to a godly life.
• the adaptation of a building for a new purpose:the conversion of a house into apartments
• British a building or part of a building that has been adapted in this way.
• Law the changing of real into personal property, or of joint into separate property, or vice versa.
• Psychiatry the manifestation of a mental disturbance as a physical disorder or disease: [as modifier]:conversion disorders
• Logic the transposition of the subject and predicate of a proposition according to certain rules to form a new proposition by inference.

• 2 Football the act of scoring an extra point or points after having scored a touchdown.
• the act of gaining a first down.

• 3 (also conversion rate) (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.:you’ll see better conversion rates for your local advertising if you include your physical address on your website keeping things simple will improve conversion

• 4 Law the action of wrongfully dealing with goods in a manner inconsistent with the owner’s rights:he was found guilty of the fraudulent conversion of clients' monies

• 5 Physics the change in a quantity’s numerical value as a result of using a different unit of measurement.