…the action or business of promoting and selling products or services, including market research and advertising…
…a combination of factors that can be controlled by a company to influence consumers to purchase its products…
…a marketing technique whereby information about a company’s goods or services is passed electronically from one Internet user to another…
…the practice by which a rival company attempts to associate its products with an event that already has official sponsors…
…the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers…
…innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product…
