Pronunciation: /ʌpˈfrʌnt, ˈʌp-/
informal
adverb
(usually
up front)
-
1at the front; in front: he can play up front or in defence
-
2(of a payment) in advance: the salesmen are paid commission up front
adjective
-
1bold, honest, and frank: he’d been upfront about his intentions
-
2 [attributive] (of a payment) made in advance: an upfront fee of 4%
-
3chiefly North American at the front or the most prominent position: a literary weekly with an upfront section modelled on the New Yorker