semiotics

 
Pronunciation: /ˌsiːmɪˈɒtɪks, ˌsɛmɪ-/

plural noun

[treated as singular]
  • the study of signs and symbols and their use or interpretation.

Derivatives

semiotic

adjective

semiotically

adverb

semiotician

Pronunciation: /-ˈtɪʃ(ə)n/
noun

Origin:

late 19th century: from Greek sēmeiotikos 'of signs', from sēmeioun 'interpret as a sign'