promote
Pronunciation: /prəˈməʊt/
verb
- 1support or actively encourage (a cause, venture, etc.); further the progress of: some regulation is still required to promote competition
- give publicity to (a product, organization, or venture) so as to increase sales or public awareness: they are using famous personalities to promote the library nationally
- attempt to ensure the passing of (a private Act of Parliament): the government of the day would not be promoting the bill
- 2raise (someone) to a higher position or rank: she was promoted to General Manager
- transfer (a sports team) to a higher division of a league: they were promoted from the Third Division last season
- Chess exchange (a pawn) for a more powerful piece of the same colour, typically a queen, when it reaches the opponent’s end of the board.
- Bridge enable (a relatively low card) to win a trick by playing off the higher ones first: East will win with the ace and lead a heart, promoting the ♠9
Origin:
late Middle English: from Latin promot- 'moved forward', from the verb promovere, from pro- 'forward, onward' + movere 'to move'