primeur

 
Pronunciation: /priːˈməː/

noun

  • 1 (primeurs) fruit or vegetables grown to be available very early in the season: our May recipes have been deliberately planned for the best of spring’s primeurs
  • 2 [mass noun] newly produced wines which have recently been made available: such wines were officially released for sale one month early as primeurs

Origin:

French, literally 'newness'