popularize

 
Pronunciation: /ˈpɒpjʊlərʌɪz/
(also popularise)

verb

[with object]
  • cause (something) to become generally liked: his books have done much to popularize the sport
  • make (a scientific or academic subject) accessible to the general public by presenting it in an understandable form: they are skilled at popularizing the technical aspects of genetics

Derivatives

popularization

Pronunciation: /-ˈzeɪʃ(ə)n/
noun

popularizer

noun