persuasion

 
Pronunciation: /pəˈsweɪʒ(ə)n/

noun

  • 1 [mass noun] the action or process of persuading someone or of being persuaded to do or believe something: Monica needed plenty of persuasion before she actually left
  • 2a belief or set of beliefs, especially religious or political ones: writers of all political persuasions
  • a group or sect holding a particular religious belief: the village had two chapels for those of the Primitive Methodist persuasion
  • humorous sort, kind, or nature: half a dozen gents of British persuasion

Origin:

late Middle English: from Latin persuasio(n-), from the verb persuadere (see persuade)