personalize

 
Pronunciation: /ˈpəːs(ə)n(ə)lʌɪz/
(also personalise)

verb

[with object]
  • 1design or produce (something) to meet someone’s individual requirements: the wedding invitations will be personalized to your exact requirements
  • make (something) identifiable as belonging to a particular person, especially by marking it with their name or initials: (as adjective personalized) a personalized number plate
  • 2cause (an issue, argument, etc.) to become concerned with personalities or feelings rather than with general or abstract matters: the mass media’s tendency to personalize politics
  • 3personify (something, especially a deity or spirit): evil spirits personalized in Satan

Derivatives

personalization

Pronunciation: /-ˈzeɪʃ(ə)n/
noun