persona

 
Pronunciation: /pəˈsəʊnə, pəː-/

noun (plural personas or personae /-niː/)

  • the aspect of someone’s character that is presented to or perceived by others: her public personaIn psychology, often contrasted with anima
  • a role or character adopted by an author or an actor.

Origin:

early 20th century: Latin, literally 'mask, character played by an actor'