patronage

 
Pronunciation: /ˈpatr(ə)nɪdʒ, ˈpeɪt-/

noun

[mass noun]
  • 1the support given by a patron: the arts could no longer depend on private patronage
  • 2the power to control appointments to office or the right to privileges: recruits are selected on merit, not through political patronage
  • 3a patronizing or condescending manner: a twang of self-satisfaction—even patronage—about him
  • 4the regular custom attracted by a shop, restaurant, etc.: the direct train link was ending because of poor patronage
  • 5 Roman History the rights and duties or position of a patron.

Origin:

late Middle English: from Old French, from patron 'protector, advocate' (see patron)