narrowcast

 
Pronunciation: /ˈnarə(ʊ)kɑːst/

verb (past and past participle narrowcast or narrowcasted)

[no object]
  • transmit a television programme, especially by cable, or otherwise disseminate information, to a comparatively localized or specialist audience: (as noun narrowcasting) we have moved from broadcasting to narrowcasting

noun

[mass noun]
  • transmission by narrowcasting: [as modifier]: dozens of narrowcast niche channels

Derivatives

narrowcaster

noun

Origin:

1930s: back-formation from narrowcasting, on the pattern of broadcasting