Pronunciation: /ˈmeɪlʃɒt/
British
noun
-
a dispatch of mail, especially promotional material, to a large number of people: retail multiples use targeted mailshots to support new branches
-
an item sent in a mailshot: I have just received a mailshot from another firm
verb
[with object]-
send promotional material to (a large number of people): you mailshot your prospect list with an offer