lure1

 
Pronunciation: /l(j)ʊə/

verb

[with object and adverbial]
  • tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward: the child was lured into a car but managed to escape

noun

  • 1something that tempts or is used to tempt a person or animal to do something: the film industry always has been a glamorous lure for young girls
  • the strongly attractive quality of a person or thing: the lure of the exotic East
  • 2a type of bait used in fishing or hunting.
  • Falconry a bunch of feathers with a piece of meat attached to a long string, swung around the head of the falconer to recall a hawk.

Origin:

Middle English: from Old French luere, of Germanic origin; probably related to German Luder 'bait'