Definition for loss-leader - Oxford Dictionaries Online (World English)

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	loss-leader (loss-leader) noun a product sold at a loss to attract customers.		More words in this category brand loyalty cost-effective cross-sell customer-facing direct mail dot-com e-business headcount insurance carrier life insurance limited middle management pensioner prime cost profit centre RD repackage shortfall stale 1 to Nearby Words lose lose-lose losel loser losing battle losingest loss loss adjuster loss ratio loss-leader loss-making lossless lossy lost lost and found lost cause lost generation lost property Lost Tribes