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poster child

(or poster boy or poster girl)
Definition of poster child

noun

North American
  • a person or thing that epitomizes or represents a specified quality, cause, etc.:the antiglobalization movement’s poster child she’s the poster child for cosmetic surgery the poster child of gluten-free grains, quinoa is a wonderful light, fluffy grain the ever-grinning poster boy for the coastal good life

Origin:

1930s: from the use in print advertisements of good-looking young people and appealing children

poster child in other Oxford dictionaries

Definition of poster child in the US English dictionary
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