patronage

noun

• 1the support given by a patron:the arts could no longer depend on private patronage

• 2the power to control appointments to office or the right to privileges:recruits are selected on merit, not through political patronage

• 3a patronizing or condescending manner:a twang of self-satisfaction—even patronage—about him

• 4the regular custom attracted by a shop, restaurant, etc.:the direct train link was ending because of poor patronage

• 5 Roman History the rights and duties or position of a patron.