lure1

verb

• tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward:the child was lured into a car but managed to escape

noun

• 1something that tempts or is used to tempt a person or animal to do something:the film industry always has been a glamorous lure for young girls
• the strongly attractive quality of a person or thing:the lure of the exotic East

• 2a type of bait used in fishing or hunting.
• Falconry a bunch of feathers with a piece of meat attached to a long string, swung around the head of the falconer to recall a hawk.