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greenwash

Definition of greenwash

noun

[mass noun]
  • disinformation disseminated by an organization so as to present an environmentally responsible public image: while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash

Derivatives

greenwashing

noun

Origin:

1980s: from green, on the pattern of whitewash

greenwash in other Oxford dictionaries

Definition of greenwash in the US English dictionary