goodwillPronunciation: /gʊdˈwɪl/Translate goodwill | into French | into German | into Italian | into Spanish Definition of goodwill noun [mass noun] 1friendly, helpful, or cooperative feelings or attitude:the scheme is dependent on goodwill between the two sides [as modifier]:a goodwill gesture 2the established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold. goodwill in other Oxford dictionaries Definition of goodwill in the US English dictionary
