ephemera

Origin:

late 16th century: plural of ephemeron, from Greek, neuter of ephēmeros 'lasting only a day'. As a singular noun the word originally denoted a plant said by ancient writers to last only one day, or an insect with a short lifespan, and hence was applied (late 18th century) to a person or thing of short-lived interest. Current use has been influenced by plurals such as trivia and memorabilia