conversion

noun

• 1the process of changing or causing something to change from one form to another:the conversion of food into body tissues
• the adaptation of a building or part of a building for a new use:the conversion of a house into flats [count noun]:they were carrying out a loft conversion
• [count noun] British a building that has been adapted for a new use:high-quality cottages and barn conversions
• Law the changing of real property into personalty, or of joint into separate property, or vice versa.
• Logic the transposition of the subject and predicate of a proposition according to certain rules to form a new proposition by inference.

• 2the fact of changing one’s religion or beliefs or the action of persuading someone else to change theirs: he insists that real conversion is a matter of the heart [count noun]:his passion for seventeenth-century literature had led the former atheist to a sudden conversion
• Christian Theology repentance and change to a godly life: the individual’s responsibility in conversion is to repent and believe

• 3 [count noun] Rugby a successful kick at goal after a try, scoring two points: Gavin Hastings landed one penalty and one conversion
• American Football an act of converting a touchdown or a down.

• 4 (also conversion rate) (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.:you’ll see better conversion rates for your local advertising if you include your physical address on your website keeping things simple will improve conversion

• 5 Law the action of wrongfully dealing with goods in a manner inconsistent with the owner’s rights:he was found guilty of the fraudulent conversion of clients' monies

• 6 Psychiatry the manifestation of a mental disturbance as a physical disorder or disease: [as modifier]:conversion disorders