connote

Origin:

mid 17th century: from medieval Latin connotare 'mark in addition', from con- 'together with' + notare 'to note' (from nota 'a mark')

Connote does not mean the same as denote. Whereas denote refers to the literal, primary meaning of something, connote refers to other characteristics suggested or implied by that thing. Thus, one might say that a word like mother denotes ‘a woman who is a parent’ but connotes qualities such as protection and affection.