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click-through

Definition of click-through

noun

[mass noun] Computing
  • the action or facility of following a hypertext link to a particular website, especially a commercial one:the site allows click-through to the entire book [count noun]:these reports reveal which of the ads are receiving the most click-throughs [as modifier]:click-through banners click-through revenue generated by pop-up ads the website offers quick click-through listings
  • (also click rate, click-through rate) the proportion of visitors to a web page who follow a hypertext link to a particular site: advertisers love high click-through the average click-through rate is only about 6 percent

click-through in other Oxford dictionaries

Definition of click-through in the US English dictionary