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allure

Translate allure | into Italian
Definition of allure

noun

[mass noun]
  • the quality of being powerfully and mysteriously attractive or fascinating:people for whom gold holds no allure

verb

[with object]
  • powerfully attract or charm; tempt:will sponsors really be allured by such opportunities?

Derivatives

allurement

noun

Origin:

late Middle English (in the sense 'tempt, entice'): from Old French aleurier 'attract', from a- (from Latin ad 'to') + luere 'a lure' (originally a falconry term)

allure in other Oxford dictionaries

Definition of allure in the US English dictionary