ShinolaPronunciation: /ʃʌɪˈnəʊlə/Definition of Shinola noun [mass noun] US trademark a brand of boot polish. informal used as a euphemism for ‘shit’:there’ll be the same old Shinola on televisionPhrases neither shit nor Shinola vulgar slang neither one thing nor the other. not know shit from Shinola vulgar slang used to indicate that someone is ignorant or innocent: a doctor who doesn’t know shit from ShinolaOrigin: early 20th century: from shine + -ola (suffix chiefly in US usage)Shinola in other Oxford dictionaries Definition of Shinola in the US English dictionary