Rolls-RoycePronunciation: /rəʊlzˈrɔɪs/Definition of Rolls-Royce noun 1 trademark a luxury car produced by the British Rolls-Royce company. 2a product that is the most luxurious or highly specified of its kind:the one I have at the moment is the Rolls Royce of accordionsRolls-Royce in other Oxford dictionaries Definition of Rolls-Royce in the US English dictionary