encouragement

 
Pronunciation: /ɪnˈkʌrɪʤm(ə)nt/

noun

[mass noun]
  • the action of giving someone support, confidence, or hope: thank you for all your support and encouragement
  • persuasion to do or to continue something: incentives and encouragement to play sports
  • the act of trying to stimulate the development of an activity, state, or belief: the encouragement of foreign investment