click-through

 

noun

[mass noun] Computing
  • the action or facility of following a hypertext link to a particular website, especially a commercial one: the site allows click-through to the entire book [count noun]: these reports reveal which of the ads are receiving the most click-throughs [as modifier]: click-through banners click-through revenue generated by pop-up ads the website offers quick click-through listings
  • (also click rate, click-through rate) the proportion of visitors to a web page who follow a hypertext link to a particular site: advertisers love high click-through the average click-through rate is only about 6 percent