Definition for brand management - Oxford Dictionaries Online (World English)

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	brand management (brand man¦age\|ment) noun [mass noun] the activity of supervising the promotion of a particular brand of goods. Derivatives brand manager noun		More words in this category billing credit card critical path analysis factor cost graduated pension inflection point long-dated manufacturer market negative equity non-price competition north outsource penetration pool 2 position profit-sharing surge undercut Universal Product Code Nearby Words Branchiopoda Brancusi, Constantin brand brand awareness brand equity brand extension brand image brand leader brand loyalty brand management brand name brand new Brand X brandade Brandeis, Louis Brandenburg Brandenburg Gate branding iron brandish