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launch1

Syllabification: (launch)
Pronunciation: /lônCH, länCH/
Translate launch | into French | into German | into Italian | into Spanish
Definition of launch

verb

[with object]
  • 1set (a boat) in motion by pushing it or allowing it to roll into the water:the town’s lifeboat was launched to rescue the fishermen
  • set (a newly built ship or boat) afloat for the first time, typically as part of an official ceremony:King Gustav II Adolph of Sweden launched a huge new warship
  • send (a missile, satellite, or spacecraft) on its course or into orbit:they launched two Scud missiles
  • hurl (something) forcefully:she launched a tortoiseshell comb
  • [with adverbial of direction] (launch oneself) (of a person) make a sudden energetic movement:I launched myself out of bed
  • utter (criticism or a threat) vehemently:scores of customers launched a volley of complaints
  • 2start or set in motion (an activity or enterprise):she was launching a campaign against ugly architecture
  • introduce (a new product or publication) to the public for the first time:the company has launched a software package specifically for the legal sector

noun

  • an act or an instance of launching something:the launch of a new campaign against drinking and driving
  • an occasion at which a new product or publication is introduced to the public:a book launch

Phrasal Verbs

launch into

begin (something) energetically and enthusiastically:he launched into a two-hour sales pitch

launch out

make a start on a new and challenging enterprise:she wasn’t brave enough to launch out by herself

Origin:

Middle English (in the sense 'hurl a missile, discharge with force'): from Anglo-Norman French launcher, variant of Old French lancier (see lance)

launch in other Oxford dictionaries

Definition of launch in the British & World English dictionary