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hype1

Syllabification: (hype)
Pronunciation: /hīp/
informal
Translate hype | into French | into Italian | into Spanish
Definition of hype

noun

  • extravagant or intensive publicity or promotion:she relied on hype and headlines to stoke up interest in her music
  • a deception carried out for the sake of publicity.

verb

[with object]
  • promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits:an industry quick to hype its products

Origin:

1920s (originally in the sense 'shortchange, cheat', or 'person who cheats, etc'): of unknown origin

hype in other Oxford dictionaries

Definition of hype in the British & World English dictionary

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