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assure

Syllabification: (as·sure)
Pronunciation: /əˈSHo͝or/
Translate assure | into French | into German | into Italian | into Spanish
Definition of assure

verb

  • 1 [reporting verb] tell someone something positively or confidently to dispel any doubts they may have: [with object and clause]:Tony assured me that there was a supermarket in the village [with object and direct speech]:“I quite understand,” Mrs. Lewis assured her [with object]:they assured him of their full confidence
  • make (someone) sure of something:you would be assured of a fine welcome she assured herself that he was asleep
  • 2 [with object] make (something) certain to happen:victory was now assured [with clause]:their influence assured that the report would be tough
  • chiefly British cover (a person) with life insurance.
  • secure the future payment of (an amount) with insurance.

Derivatives

assurer

noun

Origin:

late Middle English: from Old French assurer, based on Latin ad- 'to' (expressing change) + securus (see secure)

assure in other Oxford dictionaries

Definition of assure in the British & World English dictionary
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